Spotify launches corporate and b2b agency search

Online music service Spotify is searching for an agency to beef up its UK comms operation.

Spotify: Looking for additional comms help
Spotify: Looking for additional comms help

PRWeek understands the company has been in talks with a number of agencies as it looks for help with its b2b and corporate PR, with one aim thought to be to drum up interest from advertisers. It is believed that Spotify intends to make an appointment without a formal pitch process.

Spotify declined to comment but work for M&C Saatchi, which was hired for a separate retained consumer brief earlier this year, is thought to be unaffected.

The news comes as the firm, which has about 15 million users worldwide, battles with YouTube, among others, over the future of online music.

A well-placed agency source said: 'Spotify has a fantastic brand and it is in a really good, untainted position at the moment, with lots of firms wanting to get on board.

'Judging by the interest it is attracting, Spotify is like an early Facebook, but there is a tightrope to walk between profitability and credibility.'

Spotify has attracted three million new listeners since last year. However, a study by Nielsen revealed that nearly two-thirds of US teenagers used YouTube, which does not charge, for their music.

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