EDITORIAL: Comms disciplines favour hopeful IDS

As the Tory leadership election turns nasty, right-winger Iain

Duncan Smith (aka IDS) - more than his rival Ken Clarke - is proving

increasingly sure-footed in political communication.



Certainly, the media has been entertained by both teams' blunders. No

sooner did Clarke enter Westminster folklore as the man who delayed his

entrance to the race because he was selling cigarettes to the developing

world, than IDS's team failed to spot the BNP-backing Edgar Griffin in

the midst of its Welsh campaign.



Despite this, IDS deserves credit for his adherence to strict PR

disciplines.



The textbook response to news of Griffin's far-right links in The

Mirror - phone the Press Association, go public, appear decisive and

principled - did not kill the story. But it did much to minimise the

damage the party seems unable to avoid whenever the issue of race rears

its head.



At the time of going to press the result is anyone's guess, but momentum

seems to be swinging Duncan Smith's way. He has, at least in part, good

PR to thank for this.



Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Register
Already registered?
Sign in

Would you like to post a comment?

Please Sign in or register.