Argos and Homebase owner to set up roster

The high street giant behind Argos and Homebase is searching for a roster of agencies as it attempts to better engage in current affairs.

Argos: Owned by Home Retail
Argos: Owned by Home Retail
Home Retail Group is on the hunt for a six-figure roster to support both brands across consumer and corporate comms, with regional support also playing a key role.

Director of corporate affairs Chris Wermann said the process was part of a PR drive to ensure the firm was engaging customers on topical iss­ues that mattered to them.

‘It’s about engaging with the popular agenda, and we are looking to broaden our reach into bigger topics,’ he said.

Wermann pointed to issues such as the range of products available at Argos, or on wider themes such as employment and apprenticeships.

The roster will be project-driven and follows on from an in-house comms shake-up last year focusing on corporate work. A new media relations manager is also set to be appointed.  

The news follows the appointment of former Best Buy boss John Walden as Argos MD amid dropping sales, and wider financial problems for the parent company.

However, Wermann denied that the roster was linked with any difficulties and said it would be focused on the two brands.

He added: ‘We now have a clear corporate affairs agenda for both Homebase and Argos so the next stage of process is to in-source the media relations function. A part of this will also be focused on how we push more heavily on regional PR - we still have around 1,100 stores across Britain.’

RLM Finsbury and Wilson Hartnell, who work across Ireland, will continue city and consumer work respectively, while Iris PR is expected to repitch as part of the process.

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Latest Articles

Max Clifford trial jury finishes sixth day of deliberations

Max Clifford trial jury finishes sixth day of deliberations

The jury in the trial of celebrity publicist Max Clifford on 11 charges of indecent assault has been sent home and will reconvene tomorrow morning for a seventh day of deliberations.

Analysis: Fishburn chiefs keep eyes on future despite mounting departures

Analysis: Fishburn chiefs keep eyes on future despite mounting departures

Fishburn's management have defended their reinvention of the 23-year-old agency amid industry mutterings, fed by a series of director-level departures, about the direction in which it is going.

Hit or Miss? EasyJet backs Shakespeare Day campaign with world record attempt

Hit or Miss? EasyJet backs Shakespeare Day campaign with world record attempt

EasyJet aimed to break the world record for the highest ever theatrical performance for Shakespeare's 450th birthday yesterday with the Reduced Shakespeare Company performing on a flight from Gatwick to Verona.

Top PRs to gather in Barcelona for inaugural PRWeek Global Congress

Top PRs to gather in Barcelona for inaugural PRWeek Global Congress

Senior executives from IBM, Nestlé, Vedanta, GE, Cargill, Philips and Allianz will be among the speakers at PRWeek's first Global Congress.