GolinHarris has promoted consumer head Bibi Hilton to deputy MD of its London office and widened her remit.
Hilton joined the agency six years ago as an account director from the Red Consultancy. Since then she has built the agency’s consumer practice up from scratch into a multi-million business and currently leads the GolinHarris’ key consumer client relationships.
Hilton will report to Matt Neale, president, international.
In addition to continuing to lead the consumer practice, in her new role as deputy managing director, Hilton will be responsible for developing the overall UK business plan and will manage the agency’s four ‘communities’ whose leadership team will report into her.
GolinHarris undertook a major organisational redesign last year, building its structure around four global communities of dedicated specialists – strategists, creators, connectors and catalysts. This ‘G4’ model was instigated in response to the influence of digital and social media in comms.
Commenting on Hilton’s expanded role, Neale said: ‘Bibi is an outstanding leader. Her tenacious new business skills are matched by exceptional client management and her ability to spot and nurture talent.
‘She has pioneered the implementation of G4 ahead of any other team in the world. We are so excited to give her the stage she deserves – to help us transition GolinHarris from a great traditional PR agency, to a connected global agency with a bold strategy for the digital world.’