CAPE TOWN: Lange Public Relations has been appointed to handle
publicity for the Cape Town stopover of the Volvo Ocean Race, the
world's top round-the-world yachting event that is held every four
The race - which sets sail from Southampton next month - stops for about
three weeks in Cape Town in October and is expected to have far-reaching
economic and tourism benefits for the city.
Figures suggest the event could boost the country's economy by an
'Coverage of the race will be beamed into more than 200 million homes
around the globe via TV, live internet coverage, and newspapers and
magazines, and will focus world attention on the Cape,' said a Lange PR
'The last round-the-world race was the third most televised sporting
event in the world, with 865 hours of coverage reaching 489 million
homes in 193 territories,' she added.
Lange PR was appointed by the local stopover committee - representing
the private and public sectors as well as regional government in sport,
tourism and economic affairs - to create a communications and marketing
initiative around the Cape Town stop-over.
Running alongside the race is the Volvo Ocean Adventure, a global
environmental education initiative designed to inspire a new and
exciting approach to science and technology.
The agency has also handled publicity and PR for the SA Open Golf
Championships for the past five years as well as for various yachting
events, including the past two Cape to Rio yacht races, the Lipton Cup
and various syndicate sponsors in the BT Global Challenge.
Lange PR has also been involved in the 2000 SA Netball Championships.