The agency won the five-way shoot-out for the retained work with RiteSim, which provides travellers with local sim cards for cheaper calls. There was no incumbent.
Rooster is charged with running a launch campaign for the company, which aims to offer coverage for 90 per cent of the globe by the end of the year and also provides standalone sims that can be topped up online.
It is understood that most of the campaign will be consumer-focused, with the agency briefed to build the brand, drive traffic to the company’s website and deliver sales.
As part of this, the 18-30 market will be specifically targeted. James Brooke, MD of Rooster, said:
‘We’ll be undertaking detailed media briefings to educate the press that there is a new company that is solving the frequently debated and publicised issues around expensive mobile use abroad.'
He added: 'Everyone agrees that using local sim cards is the solution, but no-one currently knows where to point the consumer to purchase them before travel.’