The account is being led by Mischief account director Ginny Wain. Mischief is charged with bringing a ‘fresh and creative approach’, while running an effective and dynamic press office.
Affordable Art Fair UK MD Nicky Wheeler said: ‘It was key for us to find a hands-on agency that could take Affordable Art Fair into new areas of the media through highly creative activation moments, and also deliver the arts-led coverage and broadly placed listings that is so crucial to driving visitors to the fairs.
‘Mischief impressed us with its great ideas and intuitive understanding of where we want to go.’
Mischief declined to disclose the budget.