Affordable Art Fair brings in Mischief to boost attendance

The Affordable Art Fair has appointed Mischief to help grow attendance at its UK fairs.

Affordable Art Fair: agency appointment
Affordable Art Fair: agency appointment
The international art fair has brought in the agency for a retained brief to drive footfall to the four UK fairs it hosts and raise awareness of AAF as ‘the fun place to buy art’.

The account is being led by Mischief account director Ginny Wain. Mischief is charged with bringing a ‘fresh and creative approach’, while running an effective and dynamic press office.

Affordable Art Fair UK MD Nicky Wheeler said: ‘It was key for us to find a hands-on agency that could take Affordable Art Fair into new areas of the media through highly creative activation moments, and also deliver the arts-led coverage and broadly placed listings that is so crucial to driving visitors to the fairs.

‘Mischief impressed us with its great ideas and intuitive understanding of where we want to go.’

Mischief declined to disclose the budget.


Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Latest Articles

John Lewis to tell brand story with "tasteful" 150th anniversary celebrations

John Lewis to tell brand story with "tasteful" 150th anniversary celebrations

Department store John Lewis is to use its 150th anniversary this year to talk about its history, which "not enough people know about", according to director of communications Peter Cross.

Labour hires Obama election strategist David Axelrod to fight General Election

Labour hires Obama election strategist David Axelrod to fight General Election

The man who helped Barack Obama win the 2008 and 2012 US presidential elections is to work for Labour along with members of his team.

Sky adds Fever PR to its roster after splitting with Cake

Sky adds Fever PR to its roster after splitting with Cake

Pay-TV giant Sky has added Fever PR to its agency line-up for a wide-ranging brief covering products and services.

Max Clifford trial jury to continue deliberations after Easter break

Max Clifford trial jury to continue deliberations after Easter break

The jury in the trial of celebrity publicist Max Clifford has been sent home for Easter and will reconvene on Tuesday for further deliberations about its verdicts on 11 charges of indecent assault.

Home Office brings in Munro & Forster to campaign against FGM

Home Office brings in Munro & Forster to campaign against FGM

The Home Office has tasked Munro & Forster (M&F) with supporting its campaign to eradicate female genital mutilation (FGM) as part of a wider retained brief.