Unity will use social media to promote Wonderbra’s new bra ranges, product innovations and the new face of the brand Adriana Cernanova. It will also work to increase traffic to Wonderbra’s UK e-commerce website launched in April.
Wonderbra UK marketing director Julia Nolan said: ‘Unity demonstrated that its strong creative ideas were backed up with solid strategic insight into our target audience and how they interact with social media. We’re really excited to be working with Unity to grow our channels and increase engagement.’
Unity co-founder Nik Done, who will be heading the Wonderbra UK account, said: ‘We’re thrilled to be working with Wonderbra, which is such an iconic brand for many.
‘Everyone remembers the Hello Boys! campaign and we hope that this new chapter in the brand’s story will help reposition it and generate real brand love in 2012.’
Iris PR will continue to handle all non-digital PR work for Wonderbra in the UK.