'Boris Johnson wins, Michael Gove loses' in political battle for London 2012

Boris Johnson has been named the political winner of London 2012 by two comms and public affairs experts, while Michael Gove has 'not been on the front foot'.

Boris Johnson: named in podcast as London 2012's political winner
Boris Johnson: named in podcast as London 2012's political winner

Speaking in this week’s PRWeek podcast, Vero Communications chairman Mike Lee said that London Mayor Johnson has ‘played it superbly’, adding: ‘He showed some of his wonderful eccentricities that people love and a real sense of what this moment is all about.’

However, Lee, who was formerly director of comms for the London 2012 bid, added that Education Secretary Michael Gove was the ‘loser’ of London 2012.

Gove hit the news this week when it was revealed that he relaxed the rules that set out the playing space each school has to provide for team games just a week before the London 2012 opening ceremony. This has led to questions from Labour over how seriously the Government is taking the Olympics legacy.

Lee said: ‘The guy who looks as though he’s not been on the front foot is Michael Gove.’

Insight Public Affairs consultant Ed McRandal agreed with Lee on both Johnson and Gove, but added that backbench Conservative MP Aidan Burley ‘quite spectacularly on Twitter and in interviews misjudged the mood of the nation’ when he claimed the opening ceremony was too multicultural and left wing.

McRandal added that the lack of agreement between Gove and Culture Secretary Jeremy Hunt over school sports field allocation ‘might feed into the overall narrative that the Government can’t get its messages right and the Government doesn’t necessarily have a sense of direction’.

To watch the podcast, click here.

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