B2B online software firm Commerce One has hired Brands2Life for its
six-figure UK, Europe, Middle East, India and Africa PR remit.
Brands2Life replaces incumbent Write Image on the account after a
nine-way competitive pitch, taking on a brief to handle all UK PR and
manage the co-ordination of Commerce One's 11 agencies across the EMEIA
The appointment follows Commerce One's external PR review, first
announced in June (PRWeek, 16 June).
Commerce One - the Nasdaq-listed e-commerce marketplace specialist -
retains Write Image, which took part in the repitch, for marketing
services and market analyst work following the review.
Brands2Life co-founder Giles Fraser leads a team of six on the account,
reporting to Commerce One EMEIA corporate communications director
Patrick Meyer and director of UK marketing Catherine Stenson.
Fraser said the brief is to work with Commerce One's marketing campaign
to increase the firm's profile with major companies. Work will include
strategic counsel and media relations work.
Commerce One's EMEIA retained agency network includes GCI in France,
Essential Media in Germany and Weber Shandwick Worldwide in Spain.
The firm has also repitched its Portugal account, hiring Hill & Knowlton
affiliate NR Consulting in place of WSW affiliate Documentos.
Coinciding with the UK and EMEIA appointment, Commerce One has also
appointed Text 100 for corporate PR in Singapore, Japan, Hong Kong and
China. Text 100 pitched against three other agencies for the brief,
including incumbent IBI and WSW.