Commerce One six-figure remit goes to Brands2Life

B2B online software firm Commerce One has hired Brands2Life for its

six-figure UK, Europe, Middle East, India and Africa PR remit.

Brands2Life replaces incumbent Write Image on the account after a

nine-way competitive pitch, taking on a brief to handle all UK PR and

manage the co-ordination of Commerce One's 11 agencies across the EMEIA


The appointment follows Commerce One's external PR review, first

announced in June (PRWeek, 16 June).

Commerce One - the Nasdaq-listed e-commerce marketplace specialist -

retains Write Image, which took part in the repitch, for marketing

services and market analyst work following the review.

Brands2Life co-founder Giles Fraser leads a team of six on the account,

reporting to Commerce One EMEIA corporate communications director

Patrick Meyer and director of UK marketing Catherine Stenson.

Fraser said the brief is to work with Commerce One's marketing campaign

to increase the firm's profile with major companies. Work will include

strategic counsel and media relations work.

Commerce One's EMEIA retained agency network includes GCI in France,

Essential Media in Germany and Weber Shandwick Worldwide in Spain.

The firm has also repitched its Portugal account, hiring Hill & Knowlton

affiliate NR Consulting in place of WSW affiliate Documentos.

Coinciding with the UK and EMEIA appointment, Commerce One has also

appointed Text 100 for corporate PR in Singapore, Japan, Hong Kong and

China. Text 100 pitched against three other agencies for the brief,

including incumbent IBI and WSW.

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Latest Articles

Max Clifford trial jury to reconvene tomorrow after majority verdicts direction

Max Clifford trial jury to reconvene tomorrow after majority verdicts direction

The jury in the trial of celebrity publicist Max Clifford on 11 charges of indecent assault has been sent home for the day after being told by the judge earlier this afternoon that he will now accept majority verdicts.

Labour "fooling themselves" over plans to combat attacks on Miliband

Labour "fooling themselves" over plans to combat attacks on Miliband

Conservative-leaning public affairs experts have questioned the value of Labour's adoption of US-style campaigning tactics in the wake of the opposition hiring election strategist David Axelrod.

PLMR appoints Professor Tim Morris as non-executive director

The vet who helped establish the British Horseracing Authority's anti-doping and animal welfare programme has joined PLMR as a non-executive director.