From prweek.com/uk: Feedback - Was Met Police right to hire ex-journalist?

Met should have opted for PR professional

Given the huge reputational issues and the need for the Metropolitan Police to sort itself out, I do not believe appointing an ex-journalist instead of a PR professional was a very sensible move ('Met Police brings in Channel 4's Martin Fewell to replace Dick Fedorcio', prweek.com/uk, 10 August).

This implies the Met believes it can spin itself out of trouble, instead of providing real improvements in behaviour.

Stuart Bruce

Fewell needs PR advice to help Met's reputation

Martin Fewell is a great man, has a good brain and is experienced in managing a large team.

However, he does need a PR agency to improve the reputational issues surrounding the Met.

Neil Henderson

NLA must keep PR industry on right side

It is not too surprising that the NLA should issue a code of conduct, as more than before it needs to be onside with the PR industry ('Newspaper Licensing Agency launches code of conduct', prweek.com/uk, 7 August).

If rumours are true and more major titles and publishers are considering 'doing an FT' and flying solo, it is not just the NLA that loses out. It could raise agency licensing/monitoring costs and increase administration, and would be less controllable.

It seems that the UK press are still not convinced of the benefits light touch licensing within the professional comms circle could bring in the digital age, so a bit more constructive dialogue with the NLA may yet benefit both sides.

Valentine Smith.

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