From prweek.com/uk: From our bloggers

SEARCH ENGINES UNBIASED

Ged Carroll, 14 August

When you are a large search engine, the illusion of impartial unalterable search results is sacrosanct.

It is a blanket defence against account managers with big clients who want an index cleansed because their client spends a lot of money with the company, or as a partial shield against legal arguments to filter defamationrelated cases or counterfeit sales. Of course, that's all an illusion - search engines collaborate to try to combat child abuse for instance ...

PROS LEARN FROM OLYMPICS

Lorna Gozzard, 10 August

Try as I might to find another blog topic this week, ignoring the Olympics seems pointless. So here are a few thoughts on what we all as comms professionals have potentially learned during the past couple of weeks - aside, of course, from the rules of handball and that you can't get away from Paul McCartney ...

LOTTERY RENEWS TEAM GB

Steve Chisholm, 7 August

Thank you. Two little words but a big sentiment that our wonderful British Olympic medallists should be quick to say. By no rationale should Britain be the third most successful Olympic nation in the world. Yet, we have performed brilliantly. This is, in no small part, down to you and me. You can easily draw a graph that clearly plots how the establishment of the National Lottery - and the subsequent investment into sport - has transformed Team GB's fortunes ...

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