Opinion: Letters of the Week - What are Muse going to achieve at Teignmouth in one day?

I agree with Polly Cziok, head of comms and consultation for the London Borough of Hackney, on Teignmouth District Council's leader inviting Muse to run its services for a day ('Hit or Miss?', PRWeek 27 July). It's a loose invitation with a looser brief.

The band come from the area. But how engaged are they? And what can be achieved in a day?

Teignmouth council's leader is keen to get the band working with young people on energy depletion - yawn. Wouldn't a more natural fit have been music?

Using ambassadors is often successful, but a detailed plan is vital.

Donna White, senior account exec and author of Prime Time blog.

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