Olympic Games surpasses expectations, PRCA finds

A survey of comms leaders has found that over half found that Great Britain's handling of the Olympics went well beyond expectations.

Olympic Games surpasses expectations (LOCOG/ Anthony Charlton)
Olympic Games surpasses expectations (LOCOG/ Anthony Charlton)
A PRCA leaders panel revealed that 58 per cent felt the Games went well beyond expectations, with 92 per cent rating the event ‘excellent’.

The results follow the end of the Games, which was marked by Sunday’s closing ceremony and saw Great Britain come third in the medal table.

Fifty-eight per cent of the senior figures working both in-house and agency quizzed also revealed they thought the Games had a very positive effect on Britain’s international reputation, with none answering that it had either a negligible or negative effect.

Francis Ingham, PRCA CEO, said: ‘PR leaders have given a ringing endorsement to the Games. These figures are astonishing in their uniformity. Not only were the Games a triumphant success, exceeding expectations, they have also delivered a significant boost to the UK’s international reputation. Given the challenges faced by our country at the moment that is an absolutely fantastic and concrete result.’

Super Saturday, when British athletes including long-distance runner Mo Farah and heptathlete Jessica Ennis picked up gold, topped the list of PROs’ favourite moments, with 37 per cent of the vote.

The results come after s previous leaders’ panel taken before the start of the Olympics revealed widespread fears over travel disruption.

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