British Airways hires first head of corporate comms

LONDON (PRWorldWire) - British Airways has appointed its first head of corporate communications following a restructure.

The top PR post will be filled late next month (September)by Iain Burns, who is to rejoin the airline giant. He was previously head of the airline's news desk but left a year ago to join agency Bell Pottinger as a consultant.



The role of head of corporate communications was created following a reshuffle carried out by marketing and communications director Martin George earlier this year(13 April,2001).



This scrapped the PR team's two divisions, internal and external, replacing them with five sectors: newsdesk, internal communications, commercial (sales and consumer PR), finance, and government & legal affairs.



One of Burns's main tasks will be to oversee BA's PR drive to restore confidence in Concorde, which was grounded following the Air France Concorde crash last year.



The Supersonic service could be reintroduced as early as next month after this week(August 21) being given the green light to fly by the French and British air regulation authorities.



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