VisitBrighton calls in Oliver Relations for tourism brief

Oliver Relations has been called in to promote Brighton amid efforts to bring in more tourists to the region.

Attraction: Brighton Pier
Attraction: Brighton Pier
The agency has been called in on a project basis to spread the word about the city and surrounding region, including its fashion and festival offerings.

It will be working for VisitBrighton, a tourism arm of Brighton & Hove City Council, replacing Rooster, which was understood to have worked on a retainer brief.

Phoebe Oliver, director of Oliver Relations, will be leading the work and reporting to John Carmichael, marketing director for VisitBrighton.

She said that within the initial six months there would be a focus on the city’s shopping prospects ahead of the run up to Christmas.

Oliver said: ‘Visit Brighton is very keen on getting the city and its shops out there in the press. Brighton has great boutique offerings, especially in the North Laine and The Lanes but as a boutique you’re there to be discovered so we’re there to give that guidance.’

As part of this, plans are under way to bring a number of female-focused travel and consumer writers on a press tour of the shopping experience and city.

The focus will then shift to promoting festivals taking place next year around the city, work partially covered by the agency previously under a separate brief.

However, Oliver was keen to add that these initiatives fitted within a broader messaging effort.

‘You can get so much out of the city and South Downs as a whole, and it all fits within the bigger focus around travel and tourism. VisitBrighton is very open to creative ideas and finding unusual angles, which as a company we really enjoy.’

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