Now the shortlist for the PRCA's annual Frontline awards has been
announced, news is in of a category omitted from the original
Five hopefuls are up for the double-edged compliment of being named Best
Old Professional in a section that has been nominated by members of the
PRCA's Frontline young PROs committee.
Up for the gong are Countrywide Porter Novelli chairman Peter Hehir,
Barclay Stratton chairman Christopher Broadbent, Consolidated
Communications founder Alistair Gornall, Edelman Public Relations
Worldwide president of international operations Alison Canning and
Firefly MD Claire Walker.
PRCA sources indicate that Broadbent, founder of the Frontline movement,
and Walker are hot favourites for the award, to be judged by, among
others, GCI's Victoria Balfour, AS Biss & Co's Kate Ellis and BSMG's
Thirty-eight-year-old Walker protested: 'I'm sure I'm far too young for
it. I feel a little premature.'
Less modestly, she added: 'It's nice to think the young of the industry
get to think about who their role models are and it is very flattering
that they have included me in that.'
Despite the honour, Walker has opted to sit with her colleagues at the
11 September ceremony, providing moral support to colleagues such as
international development manager Jo Pratt - up for best young
With luck they will bask in her reflected glory. If so, it looks like
being a mutually agreeable experience.
Walker says: 'It's important recognition of the effort I've put in over
the years and, if anyone finds that inspiring, it gives me a wonderful
feeling of satisfaction.'