Airline operator TAP Portugal brings in Hills Balfour

International airline TAP Portugal has brought in Hills Balfour following a pitch shoot-out, amid moves to privatise the state-run company.

Airliner operator: TAP Portugal
Airliner operator: TAP Portugal
The agency has been handed an ongoing retained brief with the airline, which serves 75 destinations in 34 countries worldwide.

The work has been awarded amid reports that the state-owned airway will be sold off in order to comply with the conditions set out as part of a bailout given by European Union/International Monetary Fund to the country last year.

However, the brief is understood to be not directly related to any possible plans.

Hills Balfour will develop and implement a PR strategy to build the profile of TAP Portugal in the minds of UK consumers using a range of media.

Of special focus for comms work will be the TAP Portugal Manchester to Lisbon route, the first time the airline has operated this daily service.

There will also be a focus on the London to Brazil route, which is aiming to opening up the in- and outbound route options to the South American country.

Rui Lemos, general manager of TAP Portugal in the UK, said: ‘It’s fantastic to now have a strong voice in the UK to reiterate our presence and dedication to this market. We see long-term opportunities for our Manchester to Lisbon and Brazil routes, and are looking forward to showcasing this to British travellers.’

TAP Portugal has been in operation for 67 years.

It has been highlighted as one of the possible state assets to be sold off as part of a €78bn bailout given to the Portugal following its financial difficulties in the wake of the global economic crisis.

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Latest Articles

Max Clifford trial jury finishes sixth day of deliberations

Max Clifford trial jury finishes sixth day of deliberations

The jury in the trial of celebrity publicist Max Clifford on 11 charges of indecent assault has been sent home and will reconvene tomorrow morning for a seventh day of deliberations.

Analysis: Fishburn chiefs keep eyes on future despite mounting departures

Analysis: Fishburn chiefs keep eyes on future despite mounting departures

Fishburn's management have defended their reinvention of the 23-year-old agency amid industry mutterings, fed by a series of director-level departures, about the direction in which it is going.

Hit or Miss? EasyJet backs Shakespeare Day campaign with world record attempt

Hit or Miss? EasyJet backs Shakespeare Day campaign with world record attempt

EasyJet aimed to break the world record for the highest ever theatrical performance for Shakespeare's 450th birthday yesterday with the Reduced Shakespeare Company performing on a flight from Gatwick to Verona.

Top PRs to gather in Barcelona for inaugural PRWeek Global Congress

Top PRs to gather in Barcelona for inaugural PRWeek Global Congress

Senior executives from IBM, Nestlé, Vedanta, GE, Cargill, Philips and Allianz will be among the speakers at PRWeek's first Global Congress.