Client: Network Associates
PR Team: Bite Communications
Campaign: Trial of cyber criminal Raphael Gray
Budget: Approx £2,000
Raphael Gray (aka Curador) is an 18-year-old internet hacker from rural
Wales who stole the credit card details of 26,000 people from insecure
e-commerce sites and posted them on the internet.
Most famously, Gray bought a box of Viagra for Bill Gates and sent them
to his Microsoft HQ. An FBI manhunt finally tracked Gray down last
winter and he faced sentence at Swansea Crown Court on 6 July. The FBI
estimates that he cost the dot.com industry around £2m.
To position Network Associates (NA) as an expert on cyber-crime and
offer reactive comment for a high-profile security case in a targeted
Strategy and Plan
Before the sentencing, NA monitored the development of the case and
created the angle to present to the press.
The Raphael Gray case was a classic example of the danger of putting
credit card details across the internet and the story had all the
ingredients for a landmark case for British internet crime.
Bite's plan was to piggyback on the news story and offer comment from NA
internet security expert, Jack Clark. The angle for the story for NA was
two-fold: should cyber-crime be dealt with in the same way as
traditional fraud or theft; and when does an internet prankster become a
Clark carried out a host of live and recorded broadcast interviews in
the run-up to the trial - including a day spent filming with the BBC at
NA security research laboratories in Berkshire.
Gray received a three-year rehabilitation order - a minor sentence in
relation to the media interest.
Measurement and Evaluation
The campaign generated huge broadcast coverage on the day of the trial
with NA appearing extensively across BBC Radio and TV. Clark appeared on
The campaign demonstrated the power of reacting to current news events
and offering authoritative comment from industry experts.