Norman will work with elephant founders Guy Bellamy and Lindsay Marino on the consultancy’s evolving service offer and will also provide senior-level consultancy to clients.
Elephant launched earlier this year, established by Bellamy, a former longstanding senior managing director of Financial Dynamics (now FTI Consulting) and Marino, also formerly of FTI Consulting, as well as Templars PR and VMA Group.
Commenting on his role with Elephant, Norman said: ‘I’ve known Guy for more than a decade and he’s the raw and unwrapped ideas man. In joining forces with former colleague Lindsay, the pair has created something quite different and the calibre of clients choosing Elephant tells its own story.’
Bellamy, MD at Elephant, commented: ‘David is a breakthrough thinker, a complete one-off. He has a brain the size of a small country and a great talent at boiling complex issues down to what really matters.
‘Over the past decade, he has changed thinking in markets. If ever there was an advisory director we could bring in that had shared values on driving change and thinking differently, David would be that man. That’s the reason he was out first phone call and we’re really excited about working together and delivering something special for clients.’
Clients that have engaged the agency in recent months include The AA, The Philharmonia Orchestra, Schroders, HPI Research, Engage Mutual and international PR for Elephant Parade.
The agency aims to give clients access to senior advisers on a low cost business model. As part of its community investment programme, elephant is donating five per cent of its profits to charitable projects.
Norman’s move follows the agency’s appointment of Celia Hall, a former medical editor of The Daily Telegraph earlier in July.