The group, with offices in London, Luxembourg and Singapore, has called in the financial and professional services PR agency following a reassessment of the group’s sales and marketing strategy and target markets.
Broadgate Mainland will support the company’s business expansion into new global markets as it develops and broadens its product offering.
Christophe Reech, CEO, Reech AiM Group, commented: ‘We currently manage four strategies; Asia Pacific equities, managed futures, US long/short and real estate, and are entering a new phase for Reech, so it is vital for us to be supported by an agency that understands our investment capabilities, culture, ethos and future development plans.’
The account will be managed by Broadgate Mainland director Roland Cross, account director Anouchka Burton, account manager Lizzie Hannaway and senior account executive Cara Penkethman.
Cross added: ‘Reech focuses its fund range on a mixture of traditional and absolute strategies, with an emphasis on liquidity management and risk monitoring. Reech’s risk expertise is particularly relevant in current markets as investors are both risk averse and risk conscious.
‘Christophe Reech is a highly respected industry innovator and is assisted by an experienced investment team. We look forward to working with Reech to achieve its business objectives and enhance awareness of the group among institutional investors globally.’