MEDIA: Design/content makeover set for IPC title Livingetc

The IPC homes title Livingetc is being redesigned and expanded

editorially as part of a planned investment programme.



The three-year-old magazine is to have a new lifestyle section and will

seek to move away from studio shots to feature more from 'real

environments'. There will also be more use of big name photographers and

stylists.



Suzanne Imre, Livingetc acting editor while Jane Bruton is on maternity

leave, said the changes would appear progressively from September to

November.



'We recruited a lifestyle editor a month ago and she will recruit an

assistant. She will cover subjects such as food and travel. The thinking

is really to develop the magazine to its next stage,' said Imre.



'Our readers are very literate, we need to keep moving, it is a natural

progression,' she added.



The magazine is also changing its cover and flatplan, with all the

houses that it features to run together in one section.



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