CIOs reject social media for news gathering

Chief information officers (CIOs) are rejecting the role of social media when it comes to consuming comms messaging and industry news, research has found.

CIOs favour traditional information sources
CIOs favour traditional information sources
A survey of more than 250 IT decision-makers revealed that many are shunning the drive towards social networks as a key place for gathering information. 

Of those quizzed, 42 per cent of CIOs consider supplier websites increasingly important for this role, with 37 per cent saying the same for webinars and 35 per cent for IT publications.

This compared with those who felt the same about social media, with 27 per cent believing this to be true for Facebook, 26 per cent for Twitter and 17 per cent for LinkedIn.

The survey, carried out by Rocket, also revealed that only one in five CIOs said social media was in their top three most influential channels for buying tech products.

Samuel Hall, EMEA corporate comms director for Oracle, pointed to the implications for PR professionals. He said: ‘How communication campaigns cut through to a C-level audience is always a hotly debated topic, by sales, marketing and comms professionals. Frontline data such as this is always going to create a lively debate, as both agencies and in-house professionals jockey for more ownership, resources and budget of the end-customer conversation.

‘Some PR practitioners will see it as a challenge, others an opportunity. Pockets of best practice clearly exist, but it looks like there is still some way to go for widespread adoption. However, I still believe comms is in the right place to drive the conversation.’

The survey also revealed that just over half of CIOs consume news on their desktop, compared with 49 per cent who opt for smartphones, with most doing this before work or during the morning.

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Latest Articles

Max Clifford trial jury to reconvene tomorrow after majority verdicts direction

Max Clifford trial jury to reconvene tomorrow after majority verdicts direction

The jury in the trial of celebrity publicist Max Clifford on 11 charges of indecent assault has been sent home for the day after being told by the judge earlier this afternoon that he will now accept majority verdicts.

Labour "fooling themselves" over plans to combat attacks on Miliband

Labour "fooling themselves" over plans to combat attacks on Miliband

Conservative-leaning public affairs experts have questioned the value of Labour's adoption of US-style campaigning tactics in the wake of the opposition hiring election strategist David Axelrod.

PLMR appoints Professor Tim Morris as non-executive director

The vet who helped establish the British Horseracing Authority's anti-doping and animal welfare programme has joined PLMR as a non-executive director.