PUBLIC SECT0R: Media Trust fills PR adviser post for London

The Media Trust has appointed a London communications advice

co-ordinator to oversee PR and media training for charities and

voluntary organisations in the capital.



The position has been created by a £90,000 grant allocated over

three years by the corporation's London Bridge House Estates (LBHE).



Olivia Hawthorn takes up the post on August 20, and will co-ordinate

workshops and publications to aide the communication strategies of

various London charities and voluntary organisations.



She boasts a media background, arriving from Beyond Interactive, where

she was a senior media planner.



She will report to Jo Scott, UK manager for the Media Trust's

communications advice team.



'Olivia's brief will be to organise workshops, seminars and surgeries

across all disciplines, including PR, marketing, press release skills,

web design, and video,' said Media Trust CEO Caroline Diehl.



'She will also match media professionals as volunteer "Media Trust

Advisers" to small organisations to help them learn the necessary PR and

media skills,' she added.



The trust was set up as charity in 1994 to 'harness the skills and

resources of the media industry to help charities communicate'.



The cash injection is one of 270 grants handed out by the LBHE

annually.



'In a competitive market for funding, small and medium-sized

organisations struggle to master increasingly essential PR skills,' said

the chairman of the organisation's grants committee, Peter Rigby.



The Media Trust's core work is supported by the media industry, which

provides core funds, hosts seminars, and puts forward volunteers to act

as advisers.



'The trust is always looking for additional partners and volunteer

professionals, particularly around the UK,' said Diehl.



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