Flack: Flack's Week

Unfortunately, when a PR operator is at the centre of the international news agenda there's often an oil spill or a dictator involved.

But Communican director David Prescott found himself inundated with media requests last weekend when his plan to tackle Olympic empty seat-gate, as no-one is calling it, went viral. 'I just had a simple idea to fill the seats and thought I'd share it with a few friends on my blog. Within minutes my name started trending in London,' Prescott said. Hours later, British Olympic Association chair Colin Moynihan was championing the plans to recycle tickets, along with Stan Collymore, Gary Lineker and Alastair Campbell ... Don't like sport? Then you're out of luck this summer. Especially if you work at Hotwire. The agency has rolled out Fitbits - self-tracking devices - across the agency so its 170 staff can track everything from how long they sleep to the number of stairs they leap up in excited anticipation of another day techie-ing about with other techies. However, hours spent watching the Olympics online instead of working might not strictly count as 'activity' ... Meanwhile, prompted by new digital account manager Cait Tabbinor's boasts of former glories in a Viennetta Eating Challenge, it was time to for the team at Frank PR to get competitive. After 13,200 calories were consumed and eight full Vienettas downed, her record of 23 minutes was decimated. Turns out finance director Damon Kelly can neck one in 2 mins 10 seconds ...

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