The firm finished the financial year to 30 June with 10.61 million customers across its TV, phone and broadband business, having attracted 312,000 new customers overall during the period.
The number of customers taking pay-TV represented a slowdown from previous years. However, Sky acknowledged the limit in adding growth in pay-TV when it reached its previous target of ten million customers in November 2010.
Instead of setting a new target, BSkyB aimed to sell more services, such as HD and broadband. The latest results suggested the strategy has paid off, with a £10 increase in average revenue per user to £548.