From prweek.com/uk: From our bloggers

SAVING THE SURPRISE

Lorna Gozzard, 30 July

The Save the Surprise campaign around the Opening Ceremony was an absolute triumph. In the age of people sharing everything on social media, it stands to reason that you can't invite more than 100,000 people to watch the rehearsals - and not expect everyone to know every single detail about it before it happens. Yet, when asked to keep a secret, people did ... after all, no-one wants to be the person who ruined the surprise for everyone else ...

A TALE OF TWO OLYMPICS

Ged Carroll, 30 July

A colleague lives near the time trial circuit for the cycling and wasn't able to get close to the sport due to road closures and a lack of tickets. Contrast this with a friend from Hong Kong with an envelope full of tickets which meant they had a great view of the volleyball at Horse Guards Parade and were afraid they may not get to all the events. I am sure there is a business model in providing a more effective ticketing mechanism ...

PADDY POWER VS LOCOG

Steve Chisholm, 26 July

Paddy Power has broken ranks first and bloodied the LOCOG nose over its egg and spoon ads. It is happily stoking the fire with comments such as: 'It's a pity they (LOCOG) didn't put the same energy into the ticketing and security arrangements for the Games that they put into protecting their sponsorship revenue streams.' There is a serious issue here. Those brands who have invested in the Games at global and domestic level need protection ...

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