Public Sector: BIS looks to boost further education

The Government is to bring in PR aid in a bid to improve the reputation of further education.

A brief sent out by the Department for Business, Innovation and Skills is calling for comms assistance for partner organisation the Skills Funding Agency.

The brief is believed to be wide in scope, worth £100,000 and set to last around six months.

It is also thought to have been put out to tender through the new procurement frameworks, which have replaced the old COI rosters.

A well-placed agency source said: 'It's quite a complex challenge because of the way that some media view further education. I'd see it as linked in with the current promotion of the skills agenda.'

The skills funding agency invests £4bn a year of public spending in colleges and training organisations.

It recently announced a simplified funding system for adult skills that is set to be introduced in 2013/14.

The brief comes in the wake of a report that found a shortage of blue-collar workers such as glaziers and plumbers might stop the UK from meeting its energy efficiency targets.

The Department for Business, Innovation and Skills had not responded to enquiries about the brief as PRWeek went to press.

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Latest Articles

John Lewis to tell brand story with "tasteful" 150th anniversary celebrations

John Lewis to tell brand story with "tasteful" 150th anniversary celebrations

Department store John Lewis is to use its 150th anniversary this year to talk about its history, which "not enough people know about", according to director of communications Peter Cross.

Labour hires Obama election strategist David Axelrod to fight General Election

Labour hires Obama election strategist David Axelrod to fight General Election

The man who helped Barack Obama win the 2008 and 2012 US presidential elections is to work for Labour along with members of his team.

Sky adds Fever PR to its roster after splitting with Cake

Sky adds Fever PR to its roster after splitting with Cake

Pay-TV giant Sky has added Fever PR to its agency line-up for a wide-ranging brief covering products and services.

Max Clifford trial jury to continue deliberations after Easter break

Max Clifford trial jury to continue deliberations after Easter break

The jury in the trial of celebrity publicist Max Clifford has been sent home for Easter and will reconvene on Tuesday for further deliberations about its verdicts on 11 charges of indecent assault.

Home Office brings in Munro & Forster to campaign against FGM

Home Office brings in Munro & Forster to campaign against FGM

The Home Office has tasked Munro & Forster (M&F) with supporting its campaign to eradicate female genital mutilation (FGM) as part of a wider retained brief.