Unilever Cosmetics reshuffles PR

Unilever Cosmetics International (UK) has reshuffled its PR office

as it brings its range of designer fragrances under one roof.

Trudi Collister, formerly Calvin Klein Cosmetics head of PR, will lead a

new office handling PR for all designer fragrances as the company gears

up for a drive to promote new cosmetics ranges.

The designer fragrance arm of the corporation - previously known as

Calvin Klein Cosmetics - changed its name in January to Unilever

Cosmetics International.

This divisional shake-up saw the move of such perfumes as Cerruti,

Chloe, Lagerfeld and Valentino to within its portfolio.

These fragrances previously came under the Elizabeth Arden range but

were retained when Elizabeth Arden was sold last year.

'We couldn't operate as Calvin Klein with those designers as they

wouldn't have been happy with it, so we renamed the company,' said

Collister, who joined Calvin Klein seven years ago from agency CMT


Collister will take charge of strategic PR for the company, with the aim

of increasing brand awareness of Unilever's designer perfumes and

promoting new products.

These include various products produced under licence. Last week

Latitude Longitude for Nautica was launched. In 2002 and 2003 fragrances

will be launched for BCBG Max Azria and for Vera Wong.

Collister will work alongside press officer Deanna Sparks - who joins

from the Elizabeth Arden side of the company - and will report directly

to managing director Teresa Townsend.

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