Co-operative Legal Services, set up in 2006, has appointed Fishburn Hedges for an awareness-raising brief.
CLS was the first consumer brand to gain alternative business structure status (ABS) under the new Legal Services Act.
This means it can now offer a full range of consumer legal services that until now were only available from a firm of solicitors – and include will-writing, probate, personal injury and conveyancing, and family legal services.
Judith Moore, director at Fishburn Hedges, will lead the account.
She said: ‘CLS is leading the way in transforming the way legal services are delivered in this country, providing customers with greater accessibility to expert legal advice and better value for money.
'We’re delighted to have been appointed to help them launch the Co-op's family legal services offer, as well as drive awareness of the other products and services it offers.’
Russ Brady, head of group public relations at the Co-operative Group, said: ‘We’re looking to completely change the way UK consumers can access the law and we want to ensure that our compelling message is heard loud and clear.
'The Co-operative’s core values of trust, openness and honesty means that we are ideally placed to help consumers at what are often the most challenging times of their lives.’
‘I believe that Fishburn Hedges’ experience of working with high profile consumer brands complements the expertise of our in-house team and together we can deliver a fully integrated PR programme that reflects our ambition of becoming the largest consumer law business in the country.’