A fresh PR push by the Department of Trade and Industry (DTI) is to
highlight the problem of cowboy builders.
The DTI plans to introduce a 'quality mark' to protect homeowners from
bad practice and has hired Harrison Cowley (HC) to handle the
accompanying PR campaign.
The scheme will see a register of independently assessed approved
builders set up, which consumers will be able to access by telephone and
over the internet.
HC, which won a two-way pitch, is working on two six-month pilot schemes
being undertaken in Birmingham and Somerset, which are likely to lead to
a nationwide roll-out next year.
Account director Sarah Hughes leads the account, reporting to Chris
Guiton, of DTI agency the Construction Industry Directorate.
The Office of Fair Trading receives more than 100,000 complaints about
builders every year, often concerning poor service and fraud.