DTI hires Harrison Cowley to combat cowboy builders

A fresh PR push by the Department of Trade and Industry (DTI) is to

highlight the problem of cowboy builders.



The DTI plans to introduce a 'quality mark' to protect homeowners from

bad practice and has hired Harrison Cowley (HC) to handle the

accompanying PR campaign.



The scheme will see a register of independently assessed approved

builders set up, which consumers will be able to access by telephone and

over the internet.



HC, which won a two-way pitch, is working on two six-month pilot schemes

being undertaken in Birmingham and Somerset, which are likely to lead to

a nationwide roll-out next year.



Account director Sarah Hughes leads the account, reporting to Chris

Guiton, of DTI agency the Construction Industry Directorate.



The Office of Fair Trading receives more than 100,000 complaints about

builders every year, often concerning poor service and fraud.



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