The Department for Transport, Local Government and the Regions
(DTLR) has formed a working group with local government representatives
and the Audit Commission to help council PROs cope with tough government
Those to benefit most are expected to be the 132 councils that are
without a single dedicated PR professional.
According to DTLR documents leaked to PRWeek, one proposal is to produce
a communications toolkit by next year to aid those councils with a
limited comms function.
Polling firm Mori has been contracted to present a UK-wide study of
council PR teams.
Also assisting will be public sector specialist agencies Marina Pirotta
Communications and Grant Riches Communications Consultants.
This is expected to include case studies of the best and worst councils
in PR terms.
Council PR teams are facing a battle to meet government targets on a
range of issues, including the Local Government Act 2000, which
highlights the importance of communication in community planning.
Another, the 'e-govt agenda,' obliges all residents to be able to carry
out e-business with councils, such as paying council tax.