Luther Pendragon buys financial services agency Lucid Communication

Luther Pendragon has signed a deal to acquire financial and professional services PR specialist Lucid Communication.

Acquisition: Simon Whale (MD, Luther Pendragon), Ruth Starling & Caroline Wagstaff (founders & co-owners of Lucid Communication)
Acquisition: Simon Whale (MD, Luther Pendragon), Ruth Starling & Caroline Wagstaff (founders & co-owners of Lucid Communication)

Boutique consultancy Lucid was founded by Caroline Wagstaff and Ruth Starling in 2005.

The pair built the agency following high profile in-house careers; Wagstaff is a former director of comms of Lloyd’s of London, while Starting was comms head for Arthur Andersen.

The deal will see the duo become directors and shareholders in the newly enlarged Luther Pendragon business.

Lucid’s client list includes Deutsche Bank, Nomura, Grant Thonrton and a number of the leading players on the Lloyd’s of London insurance market.

Simon Whale, MD at Luther Pendragon, explained that the acquisition reflected the increased need for financial and professional services firms to defend their reputations and promote their services.

‘Lucid have that expertise in depth and will add great weight to our credentials in this area,’ he said. ‘It represents another vital step in fulfilling our objective of offering clients across a wide range of sectors a complete corporate communications service, underpinned by the passionate attention to detail and highest quality client care that both Luther and Lucid are built upon.’

Wagstaff added that the transaction would enable Lucid to sustain its growth by tapping the resources of the wider agency.

‘We chose Luther because they have the same commitment to unrelenting high-quality client services, senior hands-on consultancy, and great strategic advice coupled with a terrier-like determination to deliver,’ she said.

Wagstaff also had a spell heading corporate comms at College Hill in 2003, while Starling is former health journalist.

Luther Pendragon has grown into one of the largest independent agencies in the UK, having been launched by former journalists George Pitcher and Charles Stewart-Smith back in 1992 before an MBO in 2005.

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