Redleaf consumer arm splits under Red Kite brand

Consumer agency Red Kite has been created following a management buyout from parent agency Redleaf Polhill.

Shelley Sofier: MD and former director of consumer and lifestyle at Redleaf Polhill
Shelley Sofier: MD and former director of consumer and lifestyle at Redleaf Polhill

Nearly two years after financial PR specialist Polhill Communications was acquired by Redleaf in December 2010, the consumer arm of Redleaf has moved to separate its operations while remaining part of the Redleaf group of companies.

The agency says its range of services remain unchanged and include consumer and b2b PR, social media, event management, restaurant marketing and consultancy, crisis comms and web services.

Shelley Sofier, MD and former director of consumer and lifestyle at Redleaf Polhill, said: ‘The consumer and lifestyle division at Redleaf Polhill has been an integral part of the agency for many years.’

She added that while Redleaf Polhill had become increasingly specialised in financial PR, ‘we feel that our team had the potential to develop a distinct identity that reflects its vision and experience in the food, wine, hospitality and luxury lifestyle brands'.

The consumer team of five remains unchanged and works from the Redleaf office in Farringdon.
Clients include The Real Greek restaurants, Justerini & Brooks, Pommery Champagne and Le Gavroche restaurant.

The MBO was completed in May.

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