Fashion bible Drapers brings Instinct on board for anniversary and awards

Fashion publication Drapers has appointed Instinct for a brand awareness campaign covering its 125th anniversary and annual awards.

Drapers: 'Bible' of the fashion industry
Drapers: 'Bible' of the fashion industry

The Emap title is described by WHSmith as a leading publication for all sectors of the UK fashion industry. It covers trends, catwalk and business news, and holds the Drapers Fashion Awards each November.

Instinct’s campaign will include unveiling the awards shortlist through Drapers’ social media tools, profiling key members of the Drapers team and judges, supporting the awards on a regional level and maximizing the awards in the media.

It will also centre on the brand’s 125th anniversary with a media relations campaign highlighting Drapers in mainstream media as an authority in the UK fashion industry.  

The agency starts work immediately and will continue until after the awards take place, reporting to Caroline Nodder, editor-in-chief of Drapers, and Dominique Gait, retail and media group events manager of Emap.

Nodder commented: ‘Drapers' Fashion Awards recognise success, talent, and innovation and we're proud that it has become a must-attend event for industry CEOs each year.

'The awards attract entries from brands, online, independent and multiple retailers to its 18 categories, all closely fought over by the leading practitioners in the industry.'

Jonathan Kirkby, Instinct founder, said: ‘We are building our events PR side of the agency and have a strong experienced team on board to work hard on the Drapers Fashion Awards.

'We have some really exciting ideas that we plan on executing for this campaign that will reaffirm Drapers' authority and take it back to its fashion roots.’

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