Flack: Flack's Week

As Locog aggressively protects sponsor-only words such as 'bronze' and er, 'summer', it's good to hear that some brands are winning against the 2012 machine. Little Chef, which has been serving up its 'iconic' (it says here) Olympic breakfast since 1994, has been allowed to continue to use the name. Phew - the nation may rest in the knowledge that its saute potatoes are safe ...

PRWeek has received some rather disturbing footage of a troubled young man destroying bananas by squashing, knifing and flushing them down the toilet. In one graphic scene, he performs an act of brutal banana forced feeding. The film is M&C Saatchi PR's entry in a competition to create a two-minute film with Goldsmiths College. If you dare, watch at http://bit.ly/NGtLzh ...

As the issue of measurement hots up after the AMEC Awards, it is surprising to find that not everyone is quite up to date on the debate. An email to PRWeek from Message PR's Kim Phillips enquired: 'Trying to find out how to calculate AVE for web coverage. Know how to do for press but not for the web!!' AVE Kim, really? Get to the back of class ...

Hanover held its summer sports day last weekend on Wandsworth Common, and 50 employees competed in childish activities such as the sack race and egg and spoon. One source said: 'Joe Eldridge and Zara Harington tied the three-legged race tie around their ankles so tight they had mild burns and we couldn't get it untied.' Hardly future Olympians, then ...

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