Media: Lonely Planet's name and content refreshed

Lonely Planet has relaunched its monthly travel magazine for the first time since its first issue in 2008.

It has been renamed Lonely Planet Traveller, expanded to a larger size and boasts a range of new editorial sections.

Editor Peter Grunert told PRWeek that Our Planet was his favourite new section. This covers travel news, views and discoveries from around the world. The August issue, for example, includes AA Gill sharing his love of small-town America.

'We've also introduced a section called Armchair Traveller, offering previews and reviews of books, TV, films and apps to feed our readers' passion for travel even while they are at home,' said Grunert.

His main advice for PR professionals in search of coverage was to think more laterally about ideas, because the magazine's readers are interested in a wide range of topics, from history, food and drink to wildlife and culture.

Helping the team find topical angles for its in-depth pieces and 10 Easy Trips feature is also appreciated. These more current pieces will go to press up to two months before the on-sale date, while some photo-shoots may take place months in advance.

The title is owned by BBC Worldwide, but since the end of last year it has been contract-published by Immediate Media.

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