Broadbandchoices.co.uk brings in M&C Saatchi PR

Telecoms comparison website Broadbandchoices.co.uk has appointed M&C Saatchi PR to handle its consumer PR as it looks to broaden its relevence.

Broadband: M&C Saatchi win
Broadband: M&C Saatchi win
The site, the largest of its kind in the UK to be Ofcom-accredited, called in the agency following a three-way pitch.

The appointment comes as the brand seeks to amplify coverage in mainstream news and lifestyle media, as well as specialist consumer press, with a focus on the business’ core areas of broadband, digital TV and home phone.

M&C Saatchi PR will work closely with the in-house team to provide UK press office and social media support.

The appointment will also see M&C Saatchi PR generating news and building campaigns in order to grow the brand profile and awareness among a wider audience of mainstream UK consumers.

Launched in 2005 by entrepreneur Michael Phillips, Broadbandchoices.co.uk offers advice on broadband, mobile broadband and bundled packages.

It is part of the Consumerchoices.co.uk group, which provides guides and pricing information to help users make decisions on broadband, financial services, gas and electricity and insurance, among other services.

The agency team will be led by Nathan Kemp, associate director, and report to Consumerchoices.co.uk PR manager Emily Church.

Chris Hides, MD, M&C Saatchi PR, commented: ‘The in-house team has done a fantastic job within specialist and personal finance media so we are looking to build on this, taking the brand to a wider audience through digital, social and traditional media.’  

Phillips added: ‘Broadbandchoices.co.uk has reached a pivotal point in its development, so it was essential to re-evaluate our PR strategy and appoint an agency with fresh ideas and a unique approach.

‘We were looking for an agency with strong story creativity, an energetic team and a proven track record in traditional and social media engagement for clients. M&C Saatchi ticked all the boxes.’

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Latest Articles

John Lewis to tell brand story with "tasteful" 150th anniversary celebrations

John Lewis to tell brand story with "tasteful" 150th anniversary celebrations

Department store John Lewis is to use its 150th anniversary this year to talk about its history, which "not enough people know about", according to director of communications Peter Cross.

Labour hires Obama election strategist David Axelrod to fight General Election

Labour hires Obama election strategist David Axelrod to fight General Election

The man who helped Barack Obama win the 2008 and 2012 US presidential elections is to work for Labour along with members of his team.

Sky adds Fever PR to its roster after splitting with Cake

Sky adds Fever PR to its roster after splitting with Cake

Pay-TV giant Sky has added Fever PR to its agency line-up for a wide-ranging brief covering products and services.

Max Clifford trial jury to continue deliberations after Easter break

Max Clifford trial jury to continue deliberations after Easter break

The jury in the trial of celebrity publicist Max Clifford has been sent home for Easter and will reconvene on Tuesday for further deliberations about its verdicts on 11 charges of indecent assault.

Home Office brings in Munro & Forster to campaign against FGM

Home Office brings in Munro & Forster to campaign against FGM

The Home Office has tasked Munro & Forster (M&F) with supporting its campaign to eradicate female genital mutilation (FGM) as part of a wider retained brief.