The appointment comes as the brand seeks to amplify coverage in mainstream news and lifestyle media, as well as specialist consumer press, with a focus on the business’ core areas of broadband, digital TV and home phone.
M&C Saatchi PR will work closely with the in-house team to provide UK press office and social media support.
The appointment will also see M&C Saatchi PR generating news and building campaigns in order to grow the brand profile and awareness among a wider audience of mainstream UK consumers.
Launched in 2005 by entrepreneur Michael Phillips, Broadbandchoices.co.uk offers advice on broadband, mobile broadband and bundled packages.
It is part of the Consumerchoices.co.uk group, which provides guides and pricing information to help users make decisions on broadband, financial services, gas and electricity and insurance, among other services.
The agency team will be led by Nathan Kemp, associate director, and report to Consumerchoices.co.uk PR manager Emily Church.
Chris Hides, MD, M&C Saatchi PR, commented: ‘The in-house team has done a fantastic job within specialist and personal finance media so we are looking to build on this, taking the brand to a wider audience through digital, social and traditional media.’
Phillips added: ‘Broadbandchoices.co.uk has reached a pivotal point in its development, so it was essential to re-evaluate our PR strategy and appoint an agency with fresh ideas and a unique approach.
‘We were looking for an agency with strong story creativity, an energetic team and a proven track record in traditional and social media engagement for clients. M&C Saatchi ticked all the boxes.’