Sam Branson's Sundog Pictures hires With PR

Sam Branson, son of Sir Richard Branson, has called in PR help for his TV production company Sundog Pictures.

Documentary: ‘A Bodyshock Special: Turtle Boy’
Documentary: ‘A Bodyshock Special: Turtle Boy’

With PR will lead comms as the indie rebrands itself to Sundog Pictures (formerly Current Sponge), makes key senior team appointments and launches a number of new film and TV projects.

As Current Sponge Productions, the company produced Channel 4 programme A Bodyshock Special: Turtle Boy and earlier this year hired Virgin Media TV/Living TV Group head Johnny Webb as its new MD.

With PR will focus its comms activity on raising Sundog Pictures’ industry and consumer profile during a key period of growth for the company.

The account will be led by With MD Debbie Zaman.

Zaman said: ‘Johnny’s industry expertise and track record, combined with Sam’s global connections and exciting digital plans provide us with an ideal starting point for our media activity.’

Sundog Pictures is currently working on its first feature documentary Breaking the Taboo, which explores international drug policy and features interviews with former US presidents Bill Clinton and Jimmy Carter.

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