Jaguar Land Rover appoints Fishburn Hedges for public affairs brief

Jaguar Land Rover has appointed Fishburn Hedges to handle its public affairs account.

Jaguar Land Rover: brought in Fishburn Hedges
Jaguar Land Rover: brought in Fishburn Hedges

The vehicle manufacturer owned by Tata Group held pitches in April, for the brief formerly held by Hanover.

Luke Herbert, JLR head of UK government affairs said: ‘Jaguar Land Rover has ambitious growth plans and continues to make significant investments in products, innovation and our facilities.

‘We will be working with Fishburn Hedges to develop our current work with stakeholders, highlighting our contribution to the UK and our status as a leading investor in UK innovation, design and engineering.’

The agency is expected to provide ongoing strategic counsel and public affairs support for Jaguar Land Rover, focusing across political parties and Whitehall.

The pitch process is understood to have included MHP, Maitland Political and the incumbent.

Dermot Finch, head of public affairs, Fishburn Hedges added: ‘Fishburn Hedges is pleased to be working with Jaguar Land Rover, which is currently spearheading the revival of the UK auto industry.

‘We’re looking forward to helping JLR in their work with Government on their continued expansion. This appointment is an endorsement of our growing strength and expertise in transport and infrastructure.’

In June, the car firm’s director of global government affairs Andrew McCall left to take a job with Ford of Europe as executive director, government affairs.

Jaguar Land Rover reported a 39% leap in sales in June, with a 5% drop in Jaguar sales offset by a 49% rise in Land Rover deliveries.

Jaguar Land Rover plans to assemble its Freelander four-by-four vehicles in Brazil, as a step towards full local production of cars in the South American country.

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