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Chandler Chicco Companies

Fiona Hall
Fiona Hall

Chandler Chicco Companies

151 Shaftesbury Avenue

London

WC2H 8AL

020 7632 1800

www.chandlerchiccocompanies.com

@CCCVitalSigns

New business contact

Fiona Hall, European CEO, 020 7632 1800, fhall@chandlerchiccocompanies.com

If your agency was a film title, which one would it be?

Inception. We excel at developing ideas that really take hold and then implement them in creative ways!

Name your three best healthcare clients or account wins over the past year.

We had many excellent new business wins in the past year such as Abbott Hepatology - a global medical communications programme bringing together KOLs from Europe and the BRIC region to support evidence-based medicine. We also welcomed Shionogi Europe to our corporate communications roster and assisted their European Launch and have commenced European PR and medical communications support to Ariad, a US Biotechnology firm utilising ground breaking drug-discovery technology to address unmet needs in oncology.

What was the most exciting healthcare campaign you ran over the past year?

Chandler Chicco Agency worked with Merck Serono KGaA to produce 'Senseless', an emotive communications platform highlighting the senseless number of lives lost each year to head and neck cancer due to lack of disease awareness and late diagnosis. The campaign, created with input from the EHNS, offered a challenging approach combining drama and discussion to explore the experience of a head and neck patient, culminating in a call to action signed by over 100 EU health experts pledging their support to improve awareness, diagnosis and treatment of the disease.

What was the best piece of healthcare PR work NOT created by you over the past year?

The Lush "human testing" campaign was particularly striking and picked up significant media.

Who were your significant hires over the past year?

We welcomed David Kane to the MD role at Biosector 2 and enhanced our European digital capability with the arrival of Nick Bartlett as head of digital for both CCC and our European network inVentiv Health Communications Europe (IHCE).

Tell us how your digital work for healthcare clients has become more measurably effective.

Our digital marketing teams work from the ground up. To get great results we bring to our clients the ability to analyse situations, recommend and more importantly make the changes needed to deliver results. To get metrics that  IT, research, sales, commercial and marketing can be proud of, we have to align all of their needs and make strong recommendations based on actual business requirements.

The job however is not finished with good metrics. Data is merely the fuel that drives our client’s digital strategies. Long term relationships and creating communities of customers are the key to success.

How have the changes to the NHS affected your work this year?

The rapid changes to the NHS this year have highlighted the need to proactively monitor the evolving UK environment, understand the implications of the new structures, and consider how they will impact pharma business.

We pride ourselves on our understanding of the NHS and the challenges the UK health system faces and it is through our relationships with influencers and decision makers that we can provide expert insights, strategic counsel and robust and impactful plans for our clients.

What are your plans for the agency over the next year?

We will continue to provide best in class communications consulting to our clients and help them navigate the testing economic and regulatory climate. At the same time our business approach has always focussed on identifying our client’s future needs and as such, we will be looking at new services, partnerships and acquisitions in order to stay at the head of the quickly changing environment.

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