Sponsored feature

Chandler Chicco Companies

Fiona Hall
Fiona Hall

Chandler Chicco Companies

151 Shaftesbury Avenue



020 7632 1800



New business contact

Fiona Hall, European CEO, 020 7632 1800, fhall@chandlerchiccocompanies.com

If your agency was a film title, which one would it be?

Inception. We excel at developing ideas that really take hold and then implement them in creative ways!

Name your three best healthcare clients or account wins over the past year.

We had many excellent new business wins in the past year such as Abbott Hepatology - a global medical communications programme bringing together KOLs from Europe and the BRIC region to support evidence-based medicine. We also welcomed Shionogi Europe to our corporate communications roster and assisted their European Launch and have commenced European PR and medical communications support to Ariad, a US Biotechnology firm utilising ground breaking drug-discovery technology to address unmet needs in oncology.

What was the most exciting healthcare campaign you ran over the past year?

Chandler Chicco Agency worked with Merck Serono KGaA to produce 'Senseless', an emotive communications platform highlighting the senseless number of lives lost each year to head and neck cancer due to lack of disease awareness and late diagnosis. The campaign, created with input from the EHNS, offered a challenging approach combining drama and discussion to explore the experience of a head and neck patient, culminating in a call to action signed by over 100 EU health experts pledging their support to improve awareness, diagnosis and treatment of the disease.

What was the best piece of healthcare PR work NOT created by you over the past year?

The Lush "human testing" campaign was particularly striking and picked up significant media.

Who were your significant hires over the past year?

We welcomed David Kane to the MD role at Biosector 2 and enhanced our European digital capability with the arrival of Nick Bartlett as head of digital for both CCC and our European network inVentiv Health Communications Europe (IHCE).

Tell us how your digital work for healthcare clients has become more measurably effective.

Our digital marketing teams work from the ground up. To get great results we bring to our clients the ability to analyse situations, recommend and more importantly make the changes needed to deliver results. To get metrics that  IT, research, sales, commercial and marketing can be proud of, we have to align all of their needs and make strong recommendations based on actual business requirements.

The job however is not finished with good metrics. Data is merely the fuel that drives our client’s digital strategies. Long term relationships and creating communities of customers are the key to success.

How have the changes to the NHS affected your work this year?

The rapid changes to the NHS this year have highlighted the need to proactively monitor the evolving UK environment, understand the implications of the new structures, and consider how they will impact pharma business.

We pride ourselves on our understanding of the NHS and the challenges the UK health system faces and it is through our relationships with influencers and decision makers that we can provide expert insights, strategic counsel and robust and impactful plans for our clients.

What are your plans for the agency over the next year?

We will continue to provide best in class communications consulting to our clients and help them navigate the testing economic and regulatory climate. At the same time our business approach has always focussed on identifying our client’s future needs and as such, we will be looking at new services, partnerships and acquisitions in order to stay at the head of the quickly changing environment.

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Latest Articles

WPP sees PR revenue recovery thwarted by strong pound

WPP sees PR revenue recovery thwarted by strong pound

Burson-Marsteller parent company WPP has reported a 4.1 per cent drop in PR and public affairs revenue despite organic growth continuing across the regions in the final quarter of 2013.

Max Clifford trial jury finishes sixth day of deliberations

Max Clifford trial jury finishes sixth day of deliberations

The jury in the trial of celebrity publicist Max Clifford on 11 charges of indecent assault has been sent home and will reconvene tomorrow morning for a seventh day of deliberations.

Analysis: Fishburn chiefs keep eyes on future despite mounting departures

Analysis: Fishburn chiefs keep eyes on future despite mounting departures

Fishburn's management have defended their reinvention of the 23-year-old agency amid industry mutterings, fed by a series of director-level departures, about the direction in which it is going.

Hit or Miss? EasyJet backs Shakespeare Day campaign with world record attempt

Hit or Miss? EasyJet backs Shakespeare Day campaign with world record attempt

EasyJet aimed to break the world record for the highest ever theatrical performance for Shakespeare's 450th birthday yesterday with the Reduced Shakespeare Company performing on a flight from Gatwick to Verona.