Wachman had been the Sunday paper’s City editor for 11 years before leaving in April and has also reported for The Guardian, Sunday Business and the London Evening Standard.
He joins Yellow Jersey, headed by founder and MD Dominic Barretto, in September as a consultant.
Barretto said: ‘We have publicly stated our view that the financial PR model is broken in its current form. We feel that there remains a gap for those agencies that have historically and primarily focused on business media relations – versus the "all-singing, all-dancing, we can do everything" approach. The market place has changed, and as the broking community moves back towards focusing on IR and day-to-day analyst relations, we feel our media expertise can fully complement, rather than overlap or conflict.
‘To achieve a lead in the market, we need our agency to bring clients an external and unique perspective, in a credible way. The appointment of talent like Richard Wachman, a multi-award-winning City and business journalist, is a sign of commitment from Yellow Jersey that it will continue to do just that.’
Wachman started his career as a general news reporter, with positions on independent local radio and BBC Radio 4, producing daily consumer affairs programme ‘You and Yours’.
He made the switch into financial journalism in the 1990s and was named Reporter of the Year in 2007 and nominated as Business Journalist of the Year by Press Gazette.
Wachman commented: ‘I look forward to joining Yellow Jersey which has an expanding roster of clients and where there is tremendous potential to grow the business, despite these straitened times.’