Ex-Observer City editor Richard Wachman joins Yellow Jersey PR

The Observer's former longstanding City editor Richard Wachman is to join financial and corporate consultancy Yellow Jersey PR.

Richard Wachman: joining Yellow Jersey PR
Richard Wachman: joining Yellow Jersey PR

Wachman had been the Sunday paper’s City editor for 11 years before leaving in April and has also reported for The Guardian, Sunday Business and the London Evening Standard.

He joins Yellow Jersey, headed by founder and MD Dominic Barretto, in September as a consultant.

Barretto said: ‘We have publicly stated our view that the financial PR model is broken in its current form. We feel that there remains a gap for those agencies that have historically and primarily focused on business media relations – versus the "all-singing, all-dancing, we can do everything" approach. The market place has changed, and as the broking community moves back towards focusing on IR and day-to-day analyst relations, we feel our media expertise can fully complement, rather than overlap or conflict.

‘To achieve a lead in the market, we need our agency to bring clients an external and unique perspective, in a credible way. The appointment of talent like Richard Wachman, a multi-award-winning City and business journalist, is a sign of commitment from Yellow Jersey that it will continue to do just that.’

Wachman started his career as a general news reporter, with positions on independent local radio and BBC Radio 4, producing daily consumer affairs programme ‘You and Yours’.

He made the switch into financial journalism in the 1990s and was named Reporter of the Year in 2007 and nominated as Business Journalist of the Year by Press Gazette.

Wachman commented: ‘I look forward to joining Yellow Jersey which has an expanding roster of clients and where there is tremendous potential to grow the business, despite these straitened times.’

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Latest Articles

Max Clifford trial jury finishes sixth day of deliberations

Max Clifford trial jury finishes sixth day of deliberations

The jury in the trial of celebrity publicist Max Clifford on 11 charges of indecent assault has been sent home and will reconvene tomorrow morning for a seventh day of deliberations.

Analysis: Fishburn chiefs keep eyes on future despite mounting departures

Analysis: Fishburn chiefs keep eyes on future despite mounting departures

Fishburn's management have defended their reinvention of the 23-year-old agency amid industry mutterings, fed by a series of director-level departures, about the direction in which it is going.

Hit or Miss? EasyJet backs Shakespeare Day campaign with world record attempt

Hit or Miss? EasyJet backs Shakespeare Day campaign with world record attempt

EasyJet aimed to break the world record for the highest ever theatrical performance for Shakespeare's 450th birthday yesterday with the Reduced Shakespeare Company performing on a flight from Gatwick to Verona.

Top PRs to gather in Barcelona for inaugural PRWeek Global Congress

Top PRs to gather in Barcelona for inaugural PRWeek Global Congress

Senior executives from IBM, Nestlé, Vedanta, GE, Cargill, Philips and Allianz will be among the speakers at PRWeek's first Global Congress.