Seventy Seven PR secures Honey Monster brief

The company behind Sugar Puffs icon the Honey Monster has brought in Seventy Seven PR to help grow the brand.

Halo brand: Sugar Puffs
Halo brand: Sugar Puffs

Halo Foods has asked the agency to raise the brand’s profile among its target audience of seven- to 12-year-old boys and their parents.

The agency won the brief from Frank PR, following an eight-way pitch.

The six-figure retained account also spans press office and campaign work for Harvest Cheweee cereal bars and Dormen Nuts.

The work will centre on social media to increase the brand’s online presence, alongside experiential, with live events and charity links. A media relations campaign will also target youngsters and their parents.

Seventy Seven associate director Isabel Wood said: ‘From product placement and experiential campaigns to iconic character publicity and behaviour change programmes, Seventy Seven has a lot to get its teeth into.’

Meanwhile, Frank has won the consumer account for high-end kitchen appliance manufacturer Miele. The agency will work on product launches, events and the new Kitchen Secrets campaign.

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