M&C Saatchi has been brought in to challenge the view that Twitter is used predominately as a resource for journalists and as a promotional service for brands and celebrities.
The agency will work to help the social network be seen as a people-focused brand and challenge rival Facebook. Twitter has just ten million active UK users, compared to Facebook’s 30 million registered UK users.
Twitter aims to use London 2012 to gain cut-through with consumers, as the BBC plans to use the social network to ‘socialise the Olympic viewing experience’ during its coverage.
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