The Gibraltar government has awarded dot.com PR a three-year
contract to develop an e-PR strategy in the UK.
The agency has been tasked with developing and running a campaign to
focus around the government's London office website:
The remit centres on issues dealt with by the London operation,
including travel and tourism, international relations and finance.
Tracey Poggio, dot.com PR director, leads a team of three on the
account, reporting to Gibraltar minister for tourism and transport Joe
Holliday, Gibraltar Tourist Board CEO Peter Canessa and London office
director Albert Poggio (no relation).
The brief is B2B and consumer PR, focusing on driving consumer and
travel trade traffic to the site and increasing the awareness of
Gibraltar's tourism infrastructure.
'Gibraltar has a small marketing budget worldwide, but the internet
gives us the opportunity to reach audiences not accessed before,' said
The Gibraltar government site is currently under development, with plans
to include a virtual press office and interactive travel trade
Regular poll results on industry topics will be sent to media via the
virtual press office and news updates will be posted on the site.
Pauline Christie, dot.com PR managing director, said: 'Our e-PR strategy
for Gibraltar is very progressive. It caters for online travellers and
information gatherers, encourages interaction with individuals in
addition to providing wide news and information delivery to on and
Christie launched dot.com PR in January 2000 as a tech sister firm to
PGC Promotions, which she also founded more than ten years ago.