Europe's first offshore festival calls in House PR

Europe's first offshore festival has brought in an agency to handle its consumer and trade PR.

Offshore: sets sail from Venice in September 2013
Offshore: sets sail from Venice in September 2013
House PR will help launch Offshore, a luxury music festival set at sea, by kicking off a publicity campaign in the lead up to the event’s opening on 21 September 2013.

Offshore festival director Keren McKean said: ‘As this is the first year of Offshore, the PR campaign is vitally important to create and build awareness within our target market.’

House PR is charged with launching the festival to UK media, targeting 25- to 45-year-olds across music, luxury, lifestyle and digital.

The team will be led by associate director Liana Mellotte and account director Claire Ruddock.

Mellotte said: ‘Our first task will be launching the festival to the industry and consumers, and we are already in talks with a number of media partners that we will work with throughout the campaign.’

Offshore sets sail from Venice in September 2013 for a week-long festival on the Mediterranean Sea for 2,500 guests.

The festival will include 18 bands, 15 DJs and 12 comedians.

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