DIARY: Top FTSE bosses show more desire for press than for their PR gurus

Discouraging news for PROs emerged this week, as a survey of the

CEOs of the top 120 FTSE listed companies indicates that their

communications apparatchiks are not as indispensable as they would have

hoped.



The survey conducted by GECapital's Guy Genney reveals that just 14 per

cent of respondents spent four or more hours a week in contact with

their most senior PR aide. Thirty per cent devoted an hour each week to

their comms head, 11 per cent less than half an hour, and two per cent

under five minutes.



Perhaps even more disturbing for the comms advisors is that when the

bosses were asked if they would like to spend more time with their PR

gurus, a career-threatening 76 per cent said no.



The CEOs seemed much more eager to speak to the press however - 47 per

cent speaking to the media weekly or more frequently (compared to 12 per

cent contacting their entire workforce over the same period). How could

this be? In a further question three quarters of respondents admit to

using the media to raise their own personal profile. Ah, the privileges

of leadership.



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