Cartoon Network hires Fever for Ben 10

Cartoon Network has called in Fever PR to handle the relaunch of its flagship programme Ben 10.

Flagship: cartoon Ben 10
Flagship: cartoon Ben 10

The channel, owned by Turner Broadcasting, wants Fever to target four- to eight-year-olds in an experiential and media relations campaign across the country.

The appointment comes before the launch of a new incarnation of the popular programme, Ben 10 – Omniverse, which premieres in October.

Fever was hired after several meetings with agencies earlier in the year.

The agency will deliver an awareness and brand-building PR campaign, including integrated experiential, social and media relations activities.

Fever begins the campaign on 4 August with events at nine UK shopping centres, culminating in a Guinness World Record attempt on 29 September at Bluewater.

Children will be asked to each bring a Lego brick to the event to build a giant alien. Fever hopes that 100,000 children will take part, breaking the world record for the number of people building a Lego model.

Fever will report to Turner Entertainment’s newly appointed director of PR and comms, Charlotte Chisnall.

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